Food & Music
embutidos
tapas
jamón ibérico
paellas
Food
pintxos
tortilla de patatas
mariscos
Food
Spanish food is incredibly varied. The wide range of ingredients combined with the geographic differences across the regions create a diverse and vibrant cuisine. Olive oil is an essential ingredient in all recipes (Spaniards barely use butter), and the most characteristic cuisine is the country in the Mediterranean diet, which is considered one of the healthiest diets in the world due to the balance between fresh produce such as fruits and vegetables, with beans, grains, fish, seafood and meat. There is much more than paella, tapas and jamón!
Music
Top music genres in Spain.
Pop
Pop and Contemporary music is the #1 genre in Spain, what plays everyday in most radio stations. Spaniards love to listen, sing and dance on both national and international pop. Gen Z prefer bands and pop stars from the 2020's like Dua Lipa and Pablo Alborán whereas Gen X and Y favor pop from the 80-2010's.
Indie-Rock
Indie-rock is a subgenre of alternative rock that originated in the United States, the United Kingdom and New Zealand in the 1980s. Some of the most popular Spanish bands are Los Planetas, Manel, Vetusta Morla and Love of Lesbian, which sings in more than one language, with songs in Spanish, Catalan and English.
Electronic & Dance
There is a big clubbing culture in Spain (especially in Ibiza, Madrid, Barcelona and Valencia) with a lot of national production which made the country one of the main destinations for electronic music tourism in the world. Óscar Mulero and Cristian Varela are two of the Spanish pioneering techno artists who are still active and popular.
Urbano Latino
This transnational category includes many different genres and styles such as reggaeton, trap and Latin hip-hop. Its commercial takeoff was in 2017 and it's especially popular among the younger generations. Flamenco-trap or flamenco-urbano is one of the local styles in this genre brought to the international music scene by the singer Rosalía.
World Music
It is important to make sure that the diverse cultures living in Spain are celebrated and represented. Among the music styles that could be included in this genre, Afrobeats and other African-influenced music are the most popular, along with traditional music from Latin America.
Rock Español
Spanish rock is the term used for the variety of rock music produced in Spain (with songs in other languages besides Spanish). Although international rock bands are also loved, this local genre is very popular, especially among Gen X and Y. Miguel Ríos, Platero y Tú and Héroes del Silencio are some of the most famous bands.
The Classics
There are some Spanish artists and songs from the 50s, 60s and 70s that are considered classics. These are very popular for older generations and very much loved by Gen Y who grew up seeing their parents go nuts dancing to this music at weddings. The tracks from singers like Camilo Sesto, Nino Bravo or Raphael will be in any wedding playlist or Karaoke session. These tap right into Spanish culture and heart.
Folkloric Music
The traditional Spanish music is still very popular for older generations with a few classic songs that all generations know and are present in all celebrations. It includes genres like copla ( from the early 1900s), pasodoble (16th century) as well as the world famous flamenco (18th century).
Global Services
About project
Credits
Questions?
These guides are made for our internal marketing teams to help with asset localisation that feel truly local.
Brought to you by Marketing Localisation, Global Services, in collaboration with
i18n Templates team.
#localisation channel on Slack