Design Tone
An Intensely Visual Culture
In Mexico, art, design and colour are embedded into the cultural fabric and identity. The most well-known and most celebrated examples of cultural iconography are all based on design.
Pride and Progression
These two factors characterise modern Mexican visual design and identity. Elements of traditional and indigenous design cues (from colour to iconography) are commonly seen integrated alongside more contemporary, global design and aesthetic styles.
Maximalism Over Minimalism
In Mexico, more is more. Colour, detail and embellishment all feature a role.
Do It Yourself
Mexicans are highly encouraged to create new businesses for entrepreneurship or extra sources of income. Customised designs and media kits are useful tools for Mexicans to make their dreams true.
Be hyper global,
feel super local
Take cues from TRADITIONAL CULTURAL AESTHETICS, and keep updated ON DESIGN TRENDS
Mobile-first
hustle hunger
Design for everyone
Relevant template topics
artisanal bakery / bed and breakfast / tutoring / pet supplies / restaurants, bars, coffee shops, food stands, food trucks / travel agencies and independent travel consultants / organic beauty and makeup / artisanal soap / fashion and local clothing
Global Services
About project
Credits
Questions?
These guides are made for our internal marketing teams to help with asset localisation that feel truly local.
Brought to you by Marketing Localisation, Global Services, in collaboration with
i18n Templates team.
#localisation channel on Slack