Design Tone

An Intensely Visual Culture

In Mexico, art, design and colour are embedded into the cultural fabric and identity. The most well-known and most celebrated examples of cultural iconography are all based on design.

Pride and Progression

These two factors characterise modern Mexican visual design and identity. Elements of traditional and indigenous design cues (from colour to iconography) are commonly seen integrated alongside more contemporary, global design and aesthetic styles.

Maximalism Over Minimalism

In Mexico, more is more. Colour, detail and embellishment all feature a role.

Do It Yourself

Mexicans are highly encouraged to create new businesses for entrepreneurship or extra sources of income. Customised designs and media kits are useful tools for Mexicans to make their dreams true.

Be hyper global,

feel super local

Take cues from TRADITIONAL ​CULTURAL AESTHETICS, and ​keep updated ON DESIGN TRENDS

Mobile-first

hustle hunger

Design for everyone

Relevant template topics

artisanal bakery / bed and breakfast / tutoring / pet supplies / restaurants, bars, coffee shops, food stands, food trucks / travel agencies and independent travel consultants / organic beauty and makeup / artisanal soap / fashion and local clothing

Global Services

About project

Credits

Questions?

These guides are made for our internal marketing teams to help with asset localisation that feel truly local.

Brought to you by Marketing Localisation, Global Services, in collaboration with

i18n Templates team.

#localisation channel on Slack