Colour Theory
Colour Meaning
Green
It means hope, independence and nature. The first two words are related to its history and Mexico's flag.
- Independence Day
- Ecology
- Legal Abortion
- Vegan/Vegetarian
White
It represents innocence, goodness, peace, elegance, minimalism, cleanliness and religion. In marketing, it's applied in health services and technology.
- Weddings
- Health
- Elegant template
- Minimalism
Red
It's connected with love, passion, danger, spicy food, warmth and blood.
Red and green together represent Independence Day!
- Food templates
- Mother's Day
- Valentine's Day
Black
In the Mexican culture this color is connected with mourning and mystery. At the same time according to how it is applied can represent the elegance.
- Luxury templates
- Death
- Rock/Metal music
- Awareness quotes
Blue
It's connected with the ocean, sky, cold, calm, sympathy, and trust. Blue is also with the Mayan ancestry.
- Corporate branding
- Tourism
- Birthday
Yellow
The happy and motivating colour. On the other side, it's a warning colour. It stimulates the studies, for this reason, many universities and schools have this logo in their logos and classrooms.
- Happy/joy
- Celebrations
- Birthdays
- Education
- Warning
Orange
The colour of warmth, food, youth and caution. It represents the International Day for the Elimination of Violence against Women (25 November).
This colour combined with purple is related to the Day of the Dead.
- Food templates
- Birthdays
- Corporate
- Awareness of Violence
- Young people
Purple
This colour has an important role for Women's Day. It's also used for Day of the Dead. It's found in topics as beauty, fashion, videogames, arts (alebrijes) and magic (tarot/astrology).
- Day of the Dead
- Women's Day
- Games
- Music
- Astrology
- Birthdays/Parties
- Creativity
Rosa mexicano / Fuchsia
An important colour for Mexican culture. It's used in different topics, from art to fashion clothes. It colours many houses in Mexico.
- Cultural events
- Arts
- Birthdays
- Celebrations
- Architecture
Pink
The colour of femininity, delight, and love. Used to symbolise breast cancer awareness.
- Valentine's Day
- Feminism
- Breast Cancer Awareness
- Candies
Top Colour Groups
Pastel Goth
- Youth templates
- Birthdays
- Fashion
Tropical
- Presentations
- Posters
- Marketing
Neon
- Music festivals
- Party
- Fashion
- Sports
Proper Use of Colour for Events
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Mexico's Independence Day
Feel free to use and change the tone of the colours of the flag when creating templates for Mexico's Independence Day. However, avoid using red and yellow together because they represent the flag of Spain. They can be applied only to evergreen templates of food.
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Women's Day
It's better to use different tones of purple instead of using only one. In the last years, the colour purple has been used to represent feminism. The colours that represent Safe Abortion Day are green and purple, so don't use them for Women's Day.
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Day of the Dead
The colour palette of Día de Los Muertos is colourful. it is possible to use only two or three colours in a design. However, it's recommended to avoid using orange and black together because they're more connected with Halloween.
Trending Design Colour Palettes
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Warm & Cold México
#D65119
#EDE820
#64C5DB
#FF80E6
#F1F0DB
Retro Urban
#98E6E8
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Coastal Region
#FFFFFF
#1B1B1B
#E2725B
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Northern Colours
Global Services
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These guides are made for our internal marketing teams to help with asset localisation that feel truly local.
Brought to you by Marketing Localisation, Global Services, in collaboration with
i18n Templates team.
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