Design Tone
‘Good design’ is purposeful, rather than creative:
Demonstrating diligence, meticulous attention to detail, and a sense of harmony between elements. Risk aversion and safety trumps creativity.
Visual aesthetics lean on simplicity and minimalism
With nods to Japanese traditional design principles, demonstrating an understanding of the rich cultural context of design in Japan: visual harmony, borrowing from nature, wabi sabi.
Beauty in functionality in product design
Every feature is well-thought out, purposeful, and pragmatic. Not simplicity for simplicity’s sake. Similarly, we need to underscore this purposefulness and thoughtfulness on the Canva platform.
Hyperlocalise
Feature Japanese-focused document types and visual themes to ensure relevance
Acknowledge
design traditions:
Incorporate Japanese design principles and
visual themes such as harmony and borrowing from nature
Embracing Japanese holidays
Ease and simplicity.
show success stories with Canva
minimalism
Relevant template topics
cosmetics / handmade cosmetics / clothing & accessories / bookstores / IT & software development / beauty salons / repair & maintenance shops / construction / renovation / local food wholesale / farming / fisheries / restaurants & cafes / bakeries / izakaya & pubs / fast food / clinics / pharmacies / financial & business consulting agencies / marketing and creative agencies / PR agencies / cram schools & private tutors / local real estate agencies / travel agencies / personal trainers / yoga studio / sport gyms / tech startups / florist & plant shops / ryokan and independent hotels / talent & model agencies / stationary shops
Global Services
About project
Credits
Questions?
These guides are made for our internal marketing teams to help with asset localisation that feel truly local.
Brought to you by Marketing Localisation, Global Services, in collaboration with
i18n Templates team.
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