Design Tone
Looking Outward to Europe in Design
Argentinians see their design heritage in Europe and seek to protect its integrity and authenticity — gothic, traditional, Spanish design cues from architecture to fonts.
Modern and Trendy Design
Argentinians are a little different to their LatAm counterparts, seeking modernity and elevation through design, embracing Nordic aesthetics.
Argentine Pride
Though they’re not global adopters, but rather adapters —
it’s important that design feels like their own.
Traditional
advertising, communication & messaging
=
Credibility
Balance between
Functional professionalism
+ welcoming
celebrate argentine unity
Reassure free, always.
Relevant template topics
cosmetics shop / tattoo shop / food trucks, microbreweries, artisan bakery, coffee roasters / local food: alfajores / nail salon / fitness center or gym / beauty and skincare / organic food / education: design, programming, languages / travel and tours / social media management
Global Services
About project
Credits
Questions?
These guides are made for our internal marketing teams to help with asset localisation that feel truly local.
Brought to you by Marketing Localisation, Global Services, in collaboration with
i18n Templates team.
#localisation channel on Slack