Colour Theory

Colour Meaning

Black

Dark and compact is the symbol of depression and death.

This colour is also used for nobility, gentility, and elegance.


  • Luxury templates
  • Rock / Metal music events
  • Death

White

It suggests purity, innocence, and elite. In combination with light blue, white has a refreshing and antiseptic effect.


  • Elegant templates
  • Minimalism/Simplicity
  • Clean related themes

Light blue / sky blue

It is the colour of our flag, standing for patriotism and national pride.

In recent years, light blue is the flagship colour of the anti-abortion collective.


  • National holidays

Grey

It is the expression of doubt and neutrality, a symbol of indecision and lack of energy.

The phrase "having a gray day" is an allusion to monotony.


Green

Green represents hope, nature, new life. It is used to identify vegan, organic, and healthy products.

In recent years, green is the flagship colour of the pro-abortion collective.


  • Organic
  • Healthy
  • Vegan/Vegetarian
  • Legal Abortion

Yellow

It is the colour of joy and energy. It is present in the sun of our flag.

It was the flagship colour of the "Juntos por el cambio" political party.


  • Happy/joy

Purple

What does this colour represent?

It is a feminine colour often associated with beauty and royalty.

In recent years, it has been associated with the fight against gender violence and gender equality.


  • SPA / Beauty
  • Gender violence / Gender equality

Dark Blue

Blue is elegance, it creates a sense of calm. It also conveys confidence and responsibility.


  • Corporate

Pink

This light red hue colour is typically associated with love and romance. Later is also used in the feminist fight for gender equality.

The pink ribbon is an international symbol of breast cancer awareness.


  • Valentine's Day / Love / Romance
  • Feminism / Gender equality
  • Breast Cancer awareness

Top Colour Groups

Pastels

  • Celebrations: Birthday, Birth, Union
  • Easter

Warm, red, and yellow

  • Food industry

Dark and neon

  • Music events: Dance / Party / Pub
  • Sports / Gym / Exercise


Dark gold and silver

  • Silver/Gold Anniversary
  • New Year
  • Elegant/Luxury event

Be careful with these colours

Avoid using colours that are gender-stereotyping e.g. pink for girls, blue for boys.

Avoid using green or light blue for birth templates as these colours are tied to very strong positions about abortion.

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Luxurious Neon

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Intriguing Purples

Global Services

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These guides are made for our internal marketing teams to help with asset localisation that feel truly local.

Brought to you by Marketing Localisation, Global Services, in collaboration with

i18n Templates team.

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