Design Tone

Educate on the impact of

good​ design​

In Türkiye visual design is unappreciated. Often they can see the ​functional benefits of a product that is designed well, but they're ​too removed from visual design to respect it, and see it's potential.

Become

entertainment

Show design can be relaxing and enjoyable; rather than difficult, ​time consuming and complex. Help design feel like ​entertainment; something worth investing in.

Work smart, not hard

Turks appreciate a short cut, and place high value on efficiency. ​They want to work smart, not hard - and often would even rather ​delegate difficult tasks to others instead of facing them head on.

Ease + ​efficiency

engaging ​social ​media

leverage ​video ​design tools

support and ​inspire

Mobile more

Education

Relevant template topics

food and drink / restaurants / bars / cafes, bakeries, local food / education and teachers / ​beauty, hair salons, skin care, nail design, spas / local travel and tourism / clothing, ​jewellery and accessories / wellness

Global Services

About project

Credits

Questions?

These guides are made for our internal marketing teams to help with asset localisation that feel truly local.

Brought to you by Marketing Localisation, Global Services, in collaboration with

i18n Templates team.

#localisation channel on Slack