Design Do’s & Don’ts
Do’s
Use of local appropriate typefaces (the ones including
the Turkish characters)
Use of local relevant elements
Use of local relevant and inclusive photographs
Don’ts
Use of politically suggestive phrases and symbols
Use of politically suggestive colours
Overuse of specific representations: Ottoman, women or girls in hijab etc.
Culturally sensitive topics
Religion and lifestyle
More than 99% of people in Türkiye are Muslim. Their religion —Islam—influences what and when they eat, how they dress, and the rituals surrounding death and religion differs in how strictly individuals and families observe Islam.
Do not assume that Turkish Muslims follow a conservative interpretation of Islam. There is quite a wide social acceptance of non-Islamic behavioural customs (e.g. drinking alcohol). Moreover, remember not all Turks are practicing Muslims.
Alcohol
It is generally appropriate to drink throughout most of Türkiye. However, it is not appropriate to drink in public places (i.e. public transport and parks) and public drunkenness is frowned upon (especially for women).
Türkiye is a Muslim country, which is comparatively not as strict as other ones. While Turkish citizens themselves do enjoy a drink or two on joyous occasions, drinking excessively or on a regular basis is frowned upon and coming across someone who is drunk in public is not something they are too fond of.
Pork meat
While it is perfectly legal to sell and eat pork products in Türkiye. However, due to Turkish culture, Turkish people rarely consume, and there is a very low demand for pork products.
LGBT community
Homosexuality is widely a taboo subject in Türkiye. Interethnic and interreligious marriage is becoming more socially accepted. Homosexuality is legal in Türkiye but official opposition to the LGBT community has grown in recent years. Same-sex marriage remains highly stigmatised.
The flag
The star and crescent symbols on the Turkish flag date back to the Hellenistic period and have represented different things throughout history. The Turkish flag is a symbol of national pride and identity, and it is important to approach discussions about Turkish culture and history with sensitivity and respect to avoid causing offense or misunderstanding. Educating oneself on the country's history and culture is always recommended.
Prohibitions
The Turkish flag shall not be used as torn, unraveled, patched, with holes in it, dirty, faded, wrinkled or in a situation that will bruise its spiritual value.
It is not common to see the Turkish flag printed on collaterals.
Global Services
About project
Credits
Questions?
These guides are made for our internal marketing teams to help with asset localisation that feel truly local.
Brought to you by Marketing Localisation, Global Services, in collaboration with
i18n Templates team.
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