Design Tone
Emotional engagement in design is valued
While design philosophy and aesthetics vary between regions, appreciation of purposeful and expressive design is consistent.
Modern design looks outward
Global design trends are sought after for inspiration and recognised as more progressive or updated than Spanish trends.
The modern Spanish design aesthetic is bilateral
Modernist (e.g. urban, ‘edgy’, bold, embodied by Rosalía and Barcelona) vs. classic elegance (e.g. light, natural, clean, embodied by Aitana and Madrid.
Full inclusivity across all regions
REFLECT MODERN SPAIN
Connect with community
spotlight
success stories
Support entrepreneurialism
Relevant template topics
marketing and communication agencies / wellness / dental clinic chains / renovations and interior design / hospitality / film production companies / accounting services / sporting goods / nail art studio / summer activities for kids / language academy / zero waste / artisanal brewery / tattoo and piercing studio / woodworker / cabinetmaker / traditional gourmet produce
Global Services
About project
Credits
Questions?
These guides are made for our internal marketing teams to help with asset localisation that feel truly local.
Brought to you by Marketing Localisation, Global Services, in collaboration with
i18n Templates team.
#localisation channel on Slack