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Include all regions

Use images of different landscapes and aesthetic nuances and elements to foster and speak to the different regional identities.

Always look for images with at least one Spanish-looking Caucasian person

Also, in designs with multiple images, include other ethnicities to show the diversity of the country.

Create happy and

bright designs!

Modern designs with a twist

Spanish people have a great eye for aesthetics!

Avoid cliché imagery and overuse of Spanish themes

Like flamenco, sangría and paella. Spanish culture is so much more than that!

Do not use references to

bull fighting

It's a highly controversial subject for the current generation.

Do not use Latin American elements

That something is in Spanish or has "Spanish" as a keyword doesn't mean that it's from Spain.

Avoid religious imagery

For Holy Week, it is preferred to show images of the traditional food for that period (such as torrijas) or vacation trips.