Work Kits

7 minutes

By Canva Team

Pitch perfect: 5 ways to

wow your clients when you pitch

Sales

Effective sales pitches are key ​to building client relationships, ​confirming solutions, and pre-​emptively addressing concerns.

Whether you’re presenting remotely, in-person, or ​offline in a recording, an exceptional pitch should ​engage, impress, and maybe even surprise your ​audience.


Here’s five easy ways to impress and engage your ​clients with Canva:

Part 1

Record your pitch to ​watch on-demand

If time zones and busy schedules mean you can’t pitch in person, we ​have a better solution than just emailing the PDF.


Recorded presentations in Canva make it possible for you to talk ​potential clients through your pitch presentation without losing ​precious context or that personal touch.


By pre-recording your pitch, you can effectively guide potential clients ​through the opportunity, ensuring no detail is missed. Your recorded ​presentation still carries your unique style and persuasive arguments, ​doing the hard work for you.


It’s perfect for reaching clients when they have time to watch, and ​giving them the freedom to absorb the information at their own pace.



Here’s how in three steps:


Step 1: Jump into the recording studio

With your sales pitch open in Canva, head to the Uploads tab. Set up ​your camera and microphone and hit record. You'll see your ​presentation and yourself in a bubble on the screen.


Step 2: Lights, camera, pitch

As you navigate through your pitch, explain each point in detail. Once ​you're done, end the recording and exit the recording studio. You’ll see ​your talking head videos on each slide in your deck.


Step 3: Share your pitch​

From here, you can export your presentation as a video so clients can​ sit back and watch the pitch. Or you can create a view-only link so​ clients can navigate through the slides at their own pace, with your​ talking head guiding them through the deck.​


Once you’re satisfied with your presentation, there’s nothing stopping​ you from sending this out to multiple clients, expanding your reach, and​ maximizing the impact without additional effort.​

Part 2

Show your data, don’t tell

Presenting data can feel like walking a tightrope.


The challenge lies in translating raw numbers and intricate analytics into ​digestible, compelling information that holds your audience's attention ​and enhances their understanding.


Thanks to Canva Charts, you now have access to some of the world's ​most engaging data visualizations, such as interactive bubble charts, ​which allow potential clients to delve into data as they wish.


This powerful tool lets your data tell the story in a visually captivating ​manner with built-in animation and interactivity. So you can interact ​with charts live in your presentation, and let the client explore your data ​at their own pace later on.


From the editor, simply navigate to the elements tab, select charts, ​choose interactive charts, and take your pick.

Part 3

Animate your slides

Animations and transitions will help breathe life into your slides, but ​since they’re time-consuming to set up on other presentation ​platforms, you might be tempted to skip them.Animations and ​transitions will help breathe life into your slides, but since they’re ​time-consuming to set up on other presentation platforms, you might ​be tempted to skip them.


Lucky for you, Canva’s one-click animation tools and slide transitions ​make it incredibly easy to capture and keep your audience’s attention.


Our favorite feature is the easy-to-use ‘Match & Move’ transition, ​which automatically creates a smooth and seamless flow between ​pages by matching elements between slides and animating their ​movement. Perfect for creating a continuous narrative throughout the ​presentation.


Just click the transition button between your pages and select Match ​& Move. It couldn’t be easier.

Part 4

Add some sizzle ​with hotkeys

IIf you feel your presentation needs a little more zing, then look no ​further than Magic Shortcuts™.


Surprise and delight your audience by pressing the following keys on ​your keyboard when you’re in presenter mode.


  • Letter B to blur the slide, great for hiding info so you can reveal it ​when you’re ready.
  • Letter C for confetti rain, because sometimes a celebration needs to ​be visual.
  • Letter D for a drumroll animation, the best way to build anticipation.
  • Letter M for a mic drop animation. ‘Nuff said.
  • Letter O for floating bubbles. Everyone loves bubbles.
  • Letter Q for quiet, for a polite but insistent ‘shoosh’.
  • Letter U for a curtain call animation. Take a bow. You nailed it.


And, if you need a timer to appear on the screen just tap any number (1 ​for one minute, 2 for two minutes, etc.) A lifesaver when you need to ​wrap up Q&A or group discussions.


What’s that? You’ve forgotten which key does what? No problem, just ​press Shift + / or ? on your keyboard to open the Magic Shortcuts™ menu.

Part 5

No more ‘next slide please’ ​with Remote Control

Everyone knows how awkward it feels to interrupt a live pitch and ask for ​the “next slide, please.”


That’s why we created a shareable remote control for presentations. So ​you can present smoothly, and focus on winning that client without ​worrying about slides.


Whether you’re pitching live from a remote location, or you’re in the ​room but not sitting at the laptop, you can use a remote control on ​another device, such as your phone, to control the flow of slides.


Plus, more than one person can control the presentation with remote ​control. Perfect for when you’re pitching with your peers, or want the ​client to have some interactivity as well.


Even better: those Magic Shortcuts we mentioned earlier are all available ​through the remote control.


You can share the link for the remote control from your presentation. ​Just hit Present, then find the remote control link in the More menu in ​the bottom right.


So, are you sold? Ready to take action? Jump into Canva presentations ​and start saving yourself time and effort, without losing the impact.

Sales ​Work Kit

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