Design Do's & Dont's
Do's
Do celebrate diversity of all the Filipinos
Do promote local patterns, products, and natural resources
Do use the term "language" instead of "dialect"
Do give importance to Filipino values: family-centered, hospitality, love for country, and integrity
Do change the copy and assets to sound and look more truly local
Dont's
Don't use Baybayin randomly in designs
Don't use heavily political colors & combos (such as red+green, yellow, pink) in voter education designs
Don't use religious symbols out of context
in designs
Global Services
About project
Credits
Questions?
These guides are made for our internal marketing teams to help with asset localisation that feel truly local.
Brought to you by Marketing Localisation, Global Services, in collaboration with
i18n Templates team.
#localisation channel on Slack