Colour Theory
Colour Meaning
Red
This colour represents: love, luck, food, revolution, blood.
- Food
- Sale
- Lunar new year
- Valentine's day
White
This colour represents: purity, cleanliness, calm. It is the colour used for weddings and funerals.
- Formal
- Weddings
- Religious
Black
This colour represents: death, serious, formal. It is often used in funerals and in protests against the government.
- Posters
- Formal announcements
Blue
This colour represents: sea, sky, calmness.
- School / formal announcements
- Posters
Yellow
This colour represents: the sun, joy, politics. Heavily political colour that opponents use to label other fellow Filipinos.
- Summer
- Kindergarten
- Sale
- Food
Green
This colour represents: the environment, nature, recycling, sustainability.
- Earth day
- Environmental
- Announcements
Purple
This colour represents: Catholic Lenten season, fandoms such as Beliebers and ARMY.
- Instagram posts
- Fandom posts
- Trendy
- Holy week
Pink
This colour represents hope, love, transparency, femininity, and empowerment.
- Women empowerment
- Valentine's
- Fandoms
- Mother's day
Orange
This colour represents: sunset, summer, fruits, and prison. Aside from the natural vibrant associations of the colour orange.
- Summer
- Schools
- Sale
- Food
Top Colour Groups
Neutrals
- Fashion
- Branding
Festive
- Celebrations
- Sales
- Birthdays
- Food
Cutesy
- Fashion
- Kpop and trends
- Merchandise
Be careful with these colours
Use of Yellow in political-related content
This colour has come to represent a political party and its supporters (coined "Dilawan" by those opposing).
Use of Pink alone or Red & Green together in political-related content
Too skewed to specific political candidates and ideologies from the recent Presidential election.
Use of Yellow and Red for nationalistic content
Anything too reminiscent of China's flag since our countries have a continued dispute over certain territories.
Trending Design Colour Palettes
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1970's Retro
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Collage Maximalism
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Handmade Dainty
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Bold & Vibrant
Global Services
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These guides are made for our internal marketing teams to help with asset localisation that feel truly local.
Brought to you by Marketing Localisation, Global Services, in collaboration with
i18n Templates team.
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