Design Do's & Dont's
Do's
Use Japanese fonts
Be inclusive
Women empowerment, LGBTQ+ community.
Empowering people
Design for local people. Women, students, teachers, small businesses, immigrants.
Use modern illustrations
Dont's
Use only Caucasian or other Asians
Make sure to use photos that are predominantly represented by Japanese people.
Avoid stock-looking photos, or that are very unnatural
Use non Japanese food photos and illustrations
Avoid using fake Japanese food.
Global Services
About project
Credits
Questions?
These guides are made for our internal marketing teams to help with asset localisation that feel truly local.
Brought to you by Marketing Localisation, Global Services, in collaboration with
i18n Templates team.
#localisation channel on Slack
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