Food & Music

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pizza

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risotto

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bruschetta

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pasta

Food

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focaccia

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vino

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espresso

Food

Gastronomy in Italy is a true art form. It is a combination of fresh ​ingredients, traditional recipes, and a rich cultural heritage. Italian ​cuisine is known for its simplicity and elegance, and it is often said ​that the best Italian food is the simplest. Freshly made pasta, pizza, ​and seafood are just a few of the staples of Italian cuisine.


Each region of Italy has its own unique culinary traditions, ​ingredients, and techniques. For example, Northern Italian cuisine ​is known for its creamy risottos, hearty meat dishes, and use of ​butter and cream. In contrast, Southern Italian cuisine is more ​focused on fresh vegetables, seafood, and olive oil.


Dining is a social experience often shared with family and friends, ​with each course savored for hours. Wine is also an essential part ​of Italian cuisine, with each region having its own varieties and ​styles.

Focaccia

Music

"Vivo per lei"

(I live for her)


Sfera Ebbasta
Jovanotti
Maneskin
Andrea Bocelli

Trap

Pop

Rock

Classical / Opera

American Hip Hop subgenre from the 2000s has become popular in Italy. Nowadays there are Italian singers of this genre, such as Blanco and Sfera Ebbasta. Most of the teenagers and young adults (13-25 y.o.) listen this music.

  • Popular amongst young people
  • Urban events
  • Related music events or festivals
  • Party
  • Birthdays
  • Wedding party (not ceremonial)
  • Everyday listening

Inside this genre, there are two sides: the English songs and the Italian songs, both of them are listened by people from all ages. Pop music in English from 80's and 90's are listened time to time as well.

  • All audiences
  • Music festivals
  • Everyday listening
  • Wedding parties
  • Parties
  • Birthdays
  • Relaxing

Rock genre and its subgenres such as alternative rock, glam rock and indie rock are listened by different targets. From Millenials to Boomers usually listen Classic rock bands (e.g. Nirvana), on the other hand there are Italian rock bands like Maneskin listened by young people.

  • All audiences
  • Music festivals
  • Everyday listening
  • Birthdays
  • Relaxing

Vivaldi, Rossini, Puccini, Monteverdi, Bellini, etc. were among the greatest composers who influenced the classical music of all times.

And today, one of the world's beloved operatic tenors is Andrea Bocelli. This genre is listened to by almost all Italian people.


  • National holidays
  • Work, profesional, presentations
  • Top clients, luxury
Sfera Ebbasta

Latino/Reggaeton

It's mostly popular with young people, they listen to it everyday and in parties.

Young people memorize the lyrics in Spanish but don't know their machismo message.

Be careful when using it on any content.


  • Party
  • Birthdays
  • Wedding party (not ceremonial)
  • Summer events
  • Everyday listening
Eugenio Bennato

Folk

Italian folk music has different influences/genres depending on the Italian region were they come from, like tarantella (Calabria) or pizzica (Puglia).

  • All audiences
  • Music festivals
  • Everyday listening
  • Wedding parties
  • Parties
  • Birthdays
  • Relaxing

Global Services

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These guides are made for our internal marketing teams to help with asset localisation that feel truly local.

Brought to you by Marketing Localisation, Global Services, in collaboration with

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