Design Tone
Design is Intrinsic to Italian Identity
Italians have an eye for good design, which denotes thoughtfulness and self respect, however the power of digital design remains overlooked by the general public.
Originality in Design is Aspirational
Preference and desire to stand out, to the extent that standardised design can be embarrassing and a barrier for Canva.
Contemporary Design Shaped by Global Trends
Despite past history, modern design increasingly takes from global trends, particularly among younger cohorts.
Be stylish
Respect and mirror Italian design
Hero originality, novelty & individual customisation.
Human T
ouch
Engage with low tech literacy. Ensure troubleshooting is available and properly localised.
Relevant template topics
restaurants, bars, cafes / travel agencies and independent travel consultants / fashion industry / real estate / farm houses and bed & breakfasts / beautician and nail art studios / handmade bags and accessories / hair salons / marketing, pr, communications agencies / hotels / fintech / real estate companies / organic skincare / education: private kindergartens and playrooms / food markets
Global Services
About project
Credits
Questions?
These guides are made for our internal marketing teams to help with asset localisation that feel truly local.
Brought to you by Marketing Localisation, Global Services, in collaboration with
i18n Templates team.
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