Design Do's & Dont's
Do's
Rough style composition
Vintage / retro graphic elements and images
Italians are proud of their territory, culture and traditions
Use relative imagery and content.
Use saturated and warm colours
Show multiethnic people
Food and family images
"La bella vita" imagery
That means the good life, and so use joyful images!
Dont's
Be careful when using the Italian flag with other symbols.
Fascism elements (like the eagle or Mussolini's picture).
Catholic graphic elements or images (is a polemical topic)
Too explicit LGBT images still are a bit hard for part of the population (unfortunately)
Mafia related graphic elements or images or any kind of content
Avoid using words that can be offensive
And involve discrimination, racism and homophobia. i.e: terrone, extracomunitario, frocio, tamarro, negro, ecc.
Use fonts connected with the fascism or right-wing extremism.
i.e: Italian Art Deco fonts used for Partito Nazionale Fascista, Ultras Liberi font.
Use cliché imagery, such as spaghetti, pizza, pasta.
Global Services
About project
Credits
Questions?
These guides are made for our internal marketing teams to help with asset localisation that feel truly local.
Brought to you by Marketing Localisation, Global Services, in collaboration with
i18n Templates team.
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