Global Services

Local Brands

Design Means Possibility

While this offers powerful emotional benefits of achievement and self-actualisation, there's a need to reframe perceptions of design as a luxury.

Rekindling of National Pride and Symbols of Local Identity

Indonesians are increasingly looking inward to their rich and diverse cultural heritage as a source of pride and inspiration, fearing Indonesian history and identity could be lost to globalisation. This has led to a resurgence in expressions of national pride and a growing appetite for local brands and traditional design.

Minimalism and Japanese/Korean Influence

Fashionable brands and public messaging often employ a minimal, simple style. Think cleaner looks with minimal patterns, simple typography, white and pastel colours and 'flat design.'

Kita Bisa

Indonesian 'we can!' spirit

Scandi Minimalism

Hyperlocalise

Speak to progressive,

modern

Indonesia

Design as 'possibility' for everyone