Design Tone
Expression of inclusivity and accessible utility
A focus on democratisation and rural inclusivity. Also finding pleasure in remixing cultural influences.
Emergent Indian design that draws on traditional aesthetics
Traditional regional patterns, aesthetics and prints (like ikkat, butiand warli) to signify localism and traditional, long-established wisdom –and a more sustainable, minimally- destructive design ethos.
Maximalist aesthetics in India
Design here means undermining established overarching hierarchies, traditions and values through maximalism –and articulating a distinct personal (not collective or national) identity in the process.
A sense of humour
Indian design also demonstrates a distinctly self-deprecating sense of humour–parodying the vagaries of everyday life in the country.
This frames design as quirky, accessible, light-hearted, saturated with the distinct personality – and as disinclined to take itself (or anything else) too seriously.
for whoever you are
Maximalism
DIY Stardom
inclusive,
democratized, socially-responsible & accessible.
Industry Opportunities
Direct to consumer personal care Beauty, apparel, accessories
Food
Healthcare technologies
Home decor and furnishing
Travel and tourism
Global Services
About project
Credits
Questions?
These guides are made for our internal marketing teams to help with asset localisation that feel truly local.
Brought to you by Marketing Localisation, Global Services, in collaboration with
i18n Templates team.
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