Design Do's & Dont's

Do's

Use modern design, seek inspiration from the past

Celebrate colour

Use bright and bold colours.

Use familiar languages

Hinglish is good for language too.

Dont's

Visuals of poverty

India is depicted as a third world country and often the poverty is shown to represent the country, let's focus on the cultural aspects of indian instead.

Use of flag with sensitivity

Map India

Map of India

Earlier we have had an incident about the borders, make sure the illustrations depicting the border of India are verified and updated.

Global Services

About project

Credits

Questions?

These guides are made for our internal marketing teams to help with asset localisation that feel truly local.

Brought to you by Marketing Localisation, Global Services, in collaboration with

i18n Templates team.

#localisation channel on Slack

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