Design Do's & Dont's
Do's
Use modern design, seek inspiration from the past
Celebrate colour
Use bright and bold colours.
Use familiar languages
Hinglish is good for language too.
Dont's
Visuals of poverty
India is depicted as a third world country and often the poverty is shown to represent the country, let's focus on the cultural aspects of indian instead.
Use of flag with sensitivity
Map of India
Earlier we have had an incident about the borders, make sure the illustrations depicting the border of India are verified and updated.
Global Services
About project
Credits
Questions?
These guides are made for our internal marketing teams to help with asset localisation that feel truly local.
Brought to you by Marketing Localisation, Global Services, in collaboration with
i18n Templates team.
#localisation channel on Slack
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