Colour Theory
Colour Meaning
Saffron
Courage, and selflessness
- Festive
- If in combination with white and green bust be used with sensitivity
- Can be used in food + drink templates too..
White
Courage, and selflessness
- Festive
- If in combination with white and green bust be used with sensitivity
- Use in corporate templates to add credibility and formal presentation.
Green
Faith, fertility and prosperity.
Good to use in templates to promote greener living, yoga or relaxation.
- Festive
- Nature
- NGO/NFP templates
Blue
Has associations to the Hindu God Lord Krishna.
- Festive
- Use in corporate templates, used as a colour of business, by banks, and tech companies as well as NGOS
Pink
Feminine and Innocent, Used for Hospitals if in pastel, and care oriented services like daycare etc. Also a symbol of love, to be used in wedding templates for modern wedding palettes are pinks and lilacs.
- Care Services
- Playschool templates
- Weddings ( modern+ minimal)
Yellow
Sanctity, Joy and celebration.
Sweet shops use this colour a lot.
- Festive
- Food templates
- School Templates
Red
Sensuality, purity, dynamism and fertility but also anger. Associations with goddess Durga, good for festive templates
- Festive
- Wedding
- Use in corporate templates to show established nature.
- Food + Drinks
Black
Associated with anger, desirability, evil, negativity, and inertia
- Avoid using as primary colour for any festive or celebration related templates
- Use in corporate templates as a way of establishing seriousness.
Top Colour Groups
Warm Colours
- Festivals
- Weddings
- Food industry
- Sales
- Religious templates
Gold with black and one warm colour
- Luxury goods
- expensive restaurants
- Even sarees/ clothes are in this tone
Muted brights
- Celebrations
- Wedding cards
- Invites
- Gig posters
Traditional Indian
- Celebrations
- Wedding cards
- Festive
Be careful with these colours
Saffron and green together, but for republic day and independence day this is okay.
Although they are India's flags colours but they are stereotyped to certain religions, avoid using too much green in Hindu festivals and avoid using orange in Islamic festivals they carry a lot of weight because of our political climate.
Black in festive or celebration templates.
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