Food & Music

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grünkohl

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schnitzel

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franzbrötchen

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currywurst

Food

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brezel

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schwarzwälder kirschtorte

Traditional German food
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deutsche küche

Food

Germany has lots of traditional food choices. However, it is full of international food and people love it! Some popular choices include: sushi, burgers, Asian cuisine in general, Mexican cuisine, Spanish tapas, Greek cuisine etc. Veganism is popular in Germany amongst younger generations.

Schweinshaxe

Music

Top genres in Germany.

Schlager

This is a combination of German folk music and pop with simple, but cheerful melodies and lyrics about love. Widely popular among older audiences and also popular as party music for younger audiences.

  • Party (dancing)
  • Widely used during carnival season (there are specific schlager songs for carnival in different regions)


Pop

International and German pop stars are popular. There are also a lot of indie pop artists.

  • Party
  • Everyday listening
  • Easy listening
  • Relaxing


Hip-Hop

Both international hip hop and German hip hop & rap (called Deutschrap) is hugely popular among younger audiences.

  • Party
  • Youth (not popular among older audiences)
  • Everyday listening
  • Relaxing


Rock

International and German rock bands/ rock stars are popular. There are also a lot of indie/amateur rock bands.

  • Party
  • Everyday listening
  • Youth + to some extent also older audiences


Global Services

About project

Credits

Questions?

These guides are made for our internal marketing teams to help with asset localisation that feel truly local.

Brought to you by Marketing Localisation, Global Services, in collaboration with

i18n Templates team.

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