Content Localisation Guides

People

Environment

Food & Music

Colour Theory

Typography

Design Do's & Don'ts

Curated Templates

Design Tone

Design Trends

Localisation Examples

Truly Local Ingredients

Truly Local Events

Contacts

Environment

Architecture

The German architectural landscape is very diverse and interesting. German cities reflect the zeitgeist of different epoques: remains of antique buildings, medieval city centers and castles, renaissance and baroque glamour, traditional timber frames houses and contemporary minimalist buildings.

Places

Berlin

München (Munich)

cosmopolitan, alternative, artsy, bohemian, international, big, busy, hip, capital, urban, artistic, touristy, riverside

corporate, touristy, tidy, beautiful, traditional, conservative, urban, riverside, fancy

Dresden

Ruhrgebiet

historical, beautiful, art deco, jugendstil, cultural, artistic

industrial, alternative, cultural, multi-cultural

Frankfurt

corporate, business, busy, urban, riverside, financial capital, touristy

Düsseldorf

corporate, business, busy, urban, riverside , touristy, fancy, luxurious

Köln (Cologne)

urban, artistic, touristy, riverside, carnival, hip, artistic

Hamburg

nordic, cosmopolitan, hip, touristy, artistic, urban, riverside

Stuttgart

corporate, business, fancy, hipster, conservative, urban, pretty

Nature

Germany has a variety of different landscapes: sea, mountains, flatlands and beautiful river landscapes. There's 4 seasons: spring, summer, autumn and wet and cold winters (a bit of snow, but not very much). Typical European forest animals (deer, wild board birds, foxes, rabbit) live in German forests, but we do not have any large carnivores such as bears. There are wolves in some regions.

Global Services

About project

Credits

Questions?

These guides are made for our internal marketing teams to help with asset localisation that feel truly local.

Brought to you by Marketing Localisation, Global Services, in collaboration with

i18n Templates team.

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