Design Tone
Design = Design Thinking
In Germany, design is strongly associated with design thinking; they value efficiency, quality, form and function, mastery, and expertise.
Deconstruction and Repurposing
Design as destabilised, deconstructed and reworked, by and for the benefit of both creators and audiences/users.
Collectivism, Community and Communion
Design as intended to bring people together within and across German culture, and as facilitating connection: between people, between people and the state/the idea of Germany, and between people and the natural world.
Individualism
Design as serving the needs of individuals and diverse social groups, and as enabling individuals to put their own mark on pre-existing designs through personalisation and customisation opportunities.
Design Thinking
Minimalism
Big on print
Influence from within:
Explore the use of popular German influencers to be
brand advocates
Relevant template topics
real estate agencies / wellness & fitness / cycling and outdoors / housing & decoration / sustainable groceries / co-working spaces / owner-run small businesses related to health, lifestyle, beauty / local tourism and hospitality / sustainable or social food & beverages / online learning / sports & fitness / B2B software/app development / organic, veggie, vegan food
Global Services
About project
Credits
Questions?
These guides are made for our internal marketing teams to help with asset localisation that feel truly local.
Brought to you by Marketing Localisation, Global Services, in collaboration with
i18n Templates team.
#localisation channel on Slack