Design Tone
Design is intrinsic
to the French way of life
Quality in presentation of food, art, clothing, details in old buildings, founders of haute couture.
Design is characterised by a blend of detail and simplicity
Embellishment and creativity (maximalism and flair) is balanced with craftmanship and refinement (minimalism and mastery).
Need to 'add personal touch'
Standardisation of design is less appreciated in France as it contradicts 'creativity' and craftmanship.
Demand for versatility and edginess
Mixing media and disciplines, handcrafted, street art and collages.
Spotlight French Aesthetics
easy to use
ready to use
Mastery behind simplicity.
empowering success stories
Facilitate inspiration & creativity
Respect for
privacy
Industry Opportunities
Sole traders and micro businesses
SMEs without marketing budget/team
Startups
Global Services
About project
Credits
Questions?
These guides are made for our internal marketing teams to help with asset localisation that feel truly local.
Brought to you by Marketing Localisation, Global Services, in collaboration with
i18n Templates team.
#localisation channel on Slack