Work Kits

Overview

Standing out is paramount when it ​comes to your campaigns.

But balancing competing priorities of maintaining brand ​consistency, producing huge amounts of content, and ​cutting through with your audience can be tricky.

Luckily, Canva is here to help you build a supercharged​ content creation machine.​

Here are five ways to do it in Canva:​

We know how important it is to stay on brand across every marketing ​touchpoint. And we know the struggle involved in keeping track of your ​logos, color palettes, fonts, photos, and assets.

That’s why we built Brand Kits, a centralized home for every brand’s ​assets and visual identity guidelines.

Set your Brand Kit up with every asset you need, from colors and logos to ​photos and fonts, and you’ll have it all at your team’s fingertips when it ​comes time to create on-brand content.

Forget hunting down hex codes, searching through email attachments and ​long-forgotten folders. With Brand Kit you can drive brand consistency ​and increase productivity while saving valuable time and effort.

There’s nothing more tedious than creating multiple slightly different ​versions of the same creative to fill out a campaign asset sheet.

Well, Resize & Magic Switch is here to save the day. With this feature, you ​can take one piece of creative, and reformat it into any size you like in ​just a few clicks.

This feature is a massive help when it comes to navigating the huge ​variety of digital platforms and print outputs, all with their own creative ​spec requirements. Preset and custom resize options make it a breeze to ​adapt your creative to any format.

Plus, you can use Resize & Magic Switch to automatically translate your ​design’s copy into just about any language instantly. Ideal for ​international campaigns.

You can even use this feature to transform your Whiteboard brainstorms ​into action plans, or make your Canva Docs into websites in a snap.

Imagine you have a few hundred nearly-identical assets to create. Say, ​personalized invitations to a client’s big event.

With the Bulk Create app, you can forget tedious manual data entry ​and automatically create a huge set of assets with the names and ​details – even photos – of your event already in place.

This feature is similar to Resize & Magic Switch, but more suited to ​collateral like business cards and invitations.

By connecting elements in your designs with data and image sets, Bulk ​Create lets you make a massive set of content with different ​information in individual designs.

You can import whole spreadsheets, type in the key data yourself, and ​connect your elements to images, then once you’ve assigned a ​destination for them, watch it roll out en masse.

We all love a brand refresh, but no one loves manually updating the ​company logo and stock images in key assets.

So it’s a good thing you can do it all automatically in Canva. You’ll save ​hours of time, and thousands of clicks.

When it comes time to make those changes, all you’ll need to do is locate ​the original logo or image in your Project or Brand space, hit Replace ​across designs, and pick the replacement asset you want to roll out.

Talk about a time-saver.

Speaking of time-savers, we’d be crazy not to mention the AI-powered ​tools in our Magic Studio. Whether you need to do some creative ​ideation, fast image edits, or get a headstart on your first draft, Magic ​Studio is here to help.

On the ideation front, our Magic Media app will generate images and ​videos with a prompt, while the Magic Write feature will get you a first ​draft fast when writer’s block hits.

Or if you have an image that’s not quite right, you can use Magic Erase to ​clean things up, Magic Edit to transform objects and colors, Magic ​Expand to blow an image past its boundaries, or Magic Grab to move ​things around in your picture.

Then, of course, trusty Background Remover is here to strip the ​background from any video or image.

And that’s not even mentioning the dozens of third-party AI-powered ​apps in our Marketplace, including apps that allow you to generate ​images, videos, talking-head avatars and original voice-overs.

When it comes to creating cut-through content at massive scale and epic ​speed, we hope these tips make your day just a little bit easier.

Marketing ​Work Kit