Content Localisation Guides

People

Environment

Food & Music

Colour Theory

Colour Meaning

Colour Theory

Typography

Design Do's & Don'ts

Curated Templates

Design Tone

Design Trends

Localisation Examples

Truly Local Ingredients

Truly Local Events

Contacts

Green

Green is one of the colours in the Brazilian flag and probably the one that better defines Brazil, as it represents nature, hope, and prosperity.

• Environment/nature
• National events
  

Yellow

Another flag colour, widely used in Brazil. In the flag it represents gold and wealthy. In everyday usage, it's very related to summer and sports as it's the official colour of the national football team.

• Summer
• Food
  
• Sports
  
• National events
  

Blue

The third flag colour and very used is blue. It represents the sky and the sea. According to some researches, blue is one of the favourite colours in Brazil.

• Corporate
• National events
  
• Masculinity
  

White

Suggests peace, minimalism, elegance and calm.

• Weddings
• Minimalist/elegant style
  

Grey

This colour represents neutrality and seriousness. It's more common for cars and in the corporate world (branding).

• Cars
• Corporate
  
• Branding
  

Red

Red in Brazil is directly related to love, but can also have other uses, especially for branding of products/services related to food.

• Valentine's
• Love
  
• Food
  

Purple

This colour is associated with International Women's Day.

• International Women's day
• Feminism
  
• Women
  

Black

Commonly used in Brazil. This colour can have different meanings: night, death, modernity, elegance, grief.

• Death
• Modern
  
• Night
  

Pink

What does this colour represent?

This colour is traditionally ​associated with femininity and ​delicacy, often used in products ​and brands aimed at women. It ​also conveys youthfulness, joy ​and romance.

• Beauty brands
• Youth-Oriented
  
• Pink October
  

Top Colour Groups

National

• Nature
  
• Summer
  
• National
  

Bright/Contrast

• Corporate
  
• Retail
  
• Technology
  

Warm colours

• Summer
• Birthday
  
• Retail
  
• Food
  

Corporate

• Business
  
• Corporate
  
• Retail
  

Minimal Elegant

• Fashion
  
• Beauty
  
• Weddings
  
• Luxury
  

Be careful with these colours

The colours here are related to 2 opposite political parties in Brazil that generate a lot of disagreement. So, if the topic is politics-related, avoid these colours. For any other topic it's ok to use them.

Avoid green and yellow colour combination, if the topic is politics.

Avoid red, if the topic

is politics.

Trending Colour Palettes

#FF9A00

Blue, pink, red, orange, white

Blue, neon yellow, green, neon pink, red

#FF9A00

Neon blue, light blue, green, yellow, orange

#FF8800

Pink, purple, green, orange

Global Services

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These guides are made for our internal marketing teams to help with asset localisation that feel truly local.

Brought to you by Marketing Localisation, Global Services, in collaboration with

i18n Templates team.

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