Design Do’s & Don’ts
Argentina has an innovative and creative design community that is always looking forward to new trends and global styles. Home to outstanding and diverse artists, make sure to showcase this diversity in a natural and modern way. Portray Argentinians as friendly, curious, and engaging people. Avoid using distinctive ethnicities we might not identify.
Do’s
Be inclusive
Use of non-traditional families and couples imagery.
Use modern illustrations
Use expressive & bold content
Don’ts
Use cliché imagery
eg. gaucho, tango dancers
Use outdated fonts
Use of distinctive ethnicities
Argentina is a 'country of immigration' there is no clear ethnicity. However note that the top ethnicities are European (mostly Spanish and Italian descent) and Mestizo (mixed European and Amerindian ancestry) 97.2%.
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These guides are made for our internal marketing teams to help with asset localisation that feel truly local.
Brought to you by Marketing Localisation, Global Services, in collaboration with
i18n Templates team.
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