Creative Portfolio - Direction 1A - Case Study Page (Design with Pride)

Pride

Recognising the spectrum and diversity of voices & identities that make up the LGBTQIA+ community.

Pride month is an important time to recognise the spectrum and diversity of voices & identities that make up the community. This Moments Campaign seeks to highlight this diversity in expression, by taking our brand system and giving it a bit of pride flair.

campaign KPIs

Our primary goal is an increase in use of Pride content (template, elements, designs) opened & published for new and existing users.

Promote Pride content

Templates, Elements & Designs

MAU increase and product engagement

Local brand love: A bit of magic

campaign approach

Design stories with Pride and walk the walk

At the heart of this idea is to introduce how Canva supports Pride and generate buzz and conversation - we do this by engaging with influencers who will recive a special merch box with print products to use during parades.

Giving a voice to

our community

A cross-channel activation that allows LGBTQIA+ Canva Creators to share their design expertise and taste - curating the Pride templates/elements.

toolkit

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paid ads

Template Carousel

Being yourself takes courage, creativity, and authenticity. Whatever your message or medium, you’ll find the content to express yourself with Canva.

canva represents artists

This ad showcases Pride templates we have available chosen by 5 Canva Represents Artists who belong to the LGBTQIA+ community. We also included quotes that reflect their selections for a more personal touch.

'How to'

Showcase how easy it is to select and update one of our Pride templates

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Dr. Tererai Trent received the Inspiring

Individual Award for her use of Canva to create generational change for girls in Zimbabwe.

Dr. Tererai Trent received the Inspiring

Individual Award for her use of Canva to create generational change for girls in Zimbabwe.

We acknowledge Aboriginal & Torres Strait Islander peoples as the traditional custodians of country throughout Australia. Our Sydney studio sits on the lands of the Gadigal people of the Eora Nation and we pay our respects to their elders past, present, and emerging. Canva is a proudly and intentionally inclusive company and supporter of the LGBTIQ+ community.