Brand Pillars
Our guiding principles
Our brand pillars are our north star for everything that we do. We come back to them every time we have to make a decision at Canva.
We are human
We make design personal. We celebrate everyday people doing extraordinary things, and elevate their stories. We empower creativity and community.
We are empowering
We keep things simple. We educate by demonstrating how easy it is to design with Canva. This gives our colleagues, family, friends and community the confidence to get started.
We are inspiring
We’re a global brand with local flavor. With an endless world of visual content, we inspire ideas and action. We lead by example, and do the most good we can.
Creative platforms
What will you design today?
Our opening line: An inspiring provocation
Our endframe: Showing the breadth of our product
With
, you can
Our tagline: An empowering proclamation
With Canva, it's easy
to design anything, and
achieve your personal
or professional goals
Our USP: Our foundation for communication
Brand philosophies
Democratise design
We believe design is for everyone. It shouldn’t matter where you live, what your status, or even your computer experience. Because design is a critical skill for every individual, profession and industry.
"Design anything"
We always communicate that you can "design anything" with Canva, and give examples of what "anything" means. This gives our community a clear understanding of everything they can do with Canva.
Make design personal
Our challenge is to convince people who may not think they’re creative to feel like they personally have the capacity to design. By making design personal and accessible, we give them the confidence to give it a go.
Keep it simple
We are really simple and obvious in everything we do, so people can easily understand what Canva is, and how easy it is to use. We keep our language simple to help Canva appeal to everyone.
Celebrate our community
We elevate and celebrate our community by giving them a voice, sharing their stories and helping them achieve their personal and professional goals. They’re at the heart of everything we do.
Do the most good we can
At Canva, we have an egalitarian mission to do the most good we can. Every act we make as a brand matters. As a global business we lead by example, to inspire others to do more good too.
Core and playground model
Our brand elements are created with the core and playground model in mind. It helps us build a consistent global brand with flexible local flavour.
Core
Global. Consistent. Familiar.
Brand elements we build equity in over time, like our logo, gradient and typeface.
Playground
Ben
product
launch
Maya
Local. Flexible. Surprising.
Brand elements that evolve with culture, like our photography and film.
